Unveiling the Magic: The Choice Hotels Fairy Revealed

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In the realm of travel and hospitality, a new enchanting figure has emerged, captivating the hearts of travelers and transforming the hotel booking experience into a fairy tale adventure. This mystical being is none other than the Choice Hotels Fairy, a whimsical character brought to life to guide weary travelers to their perfect stay. But who is this Fairy Hotel Mother, and where can one find her?

The Enchanting Debut

The Choice Hotels Fairy made her grand entrance as part of a national marketing campaign titled “Where Travels Come True.” This campaign, launched by Choice Hotels International, Inc., aims to simplify the often overwhelming process of booking a hotel stay. With countless options available online, travelers can easily find themselves lost in a sea of tabs and windows, unable to decide on the perfect accommodation. Enter the Fairy Hotel Mother, a character designed to alleviate this stress and whisk travelers away to their ideal destination.

A Familiar Face with Magical Grace

The Fairy Hotel Mother is portrayed by none other than Zooey Deschanel, the multi-talented entertainer known for her roles in hit films and television series. Deschanel brings a touch of her signature charm and quirkiness to the role, making the Fairy Hotel Mother a relatable and lovable guide for all types of travelers.

The Campaign’s Spellbinding Strategy

Choice Hotels’ campaign, developed in partnership with McKinney, their creative agency-of-record, features a series of commercials that will air on television and across various digital channels. These spots showcase Deschanel as the Fairy Hotel Mother, using her magical powers to help travelers bypass the hassle of sifting through endless booking sites. Instead, she directs them to ChoiceHotels.com, where they can find the best price guaranteed and a hotel that matches their needs.

A Fairy Tale Experience for Every Traveler

The campaign highlights two of Choice Hotels’ brands: the upscale Cambria Hotels and the newly transformed Comfort. With the Fairy Hotel Mother’s guidance, travelers are assured that they are making the right decision by booking directly through Choice Hotels’ website. The message is clear: whether you’re looking for luxury or comfort, the Fairy Hotel Mother has your back.

Conclusion: Where Magic Meets Reality

The Choice Hotels Fairy, embodied by Zooey Deschanel, is more than just a marketing mascot. She represents the company’s commitment to providing a stress-free booking experience and ensuring that every traveler’s journey begins on a magical note. So, the next time you’re planning a trip and feeling overwhelmed by options, remember that the Fairy Hotel Mother is just a click away, ready to make your travel dreams come true.

Categories: Travel


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