How to Find an Amazon Storefront: Your Easy Guide

Published by admin on

How to find amazon storefront

When shopping on Amazon, you might have noticed that some products are sold by individual sellers or small businesses, rather than directly by Amazon itself. These third-party sellers often have their own dedicated storefronts within the Amazon platform, allowing them to showcase their products and connect with customers in a more personalized way.

If you are interested in exploring these seller storefronts, whether to discover unique products or to learn more about the businesses behind them, this article will guide you through the simple steps to find them. We will break down the process in easy-to-understand way, so that you can navigate the Amazon ecosystem with confidence.

By the end of this guide, you will know exactly how to locate and access the Amazon storefront of any seller, enabling you to dive deeper into the diverse world of products and businesses available on the platform.

What is Amazon Storefront

Firstly, let’s explain what is means: An Amazon Storefront is like a small shop for just one seller on the big Amazon website. It is a special place where a brand can show off all its stuff in one spot. They can make it look nice with their own colors and pictures so it feels like their shop, not just a regular Amazon page.

When you go to a Storefront, you can look at lots of items from the same seller without seeing things from other sellers. It is easier to find what you want. The seller can put things together in groups, like “Stuff for the Beach” or “Our Favorites,” so you can see things that go well together or are really popular.

The seller can also tell you about their brand, like how they started or what is important to them. They might have videos or pictures to look at, which can make shopping more fun.

Even though you are in their special Storefront, you can still see what other people thought about the items because the reviews and ratings are there.

If the seller wants to tell people to come to their Storefront, they can just share a link that takes you right there. And since it’s on Amazon, you know that buying stuff is safe, and if you need to return something, it’s not hard to do.

So, an Amazon Storefront is a cool way for brands to have their own little shop inside Amazon and make shopping nice and easy for you.

What are the benefits of an Amazon storefront as a seller

As a seller on Amazon, having your own Amazon Storefront comes with several benefits, they are:

1. Brand Presentation: An Amazon Storefront allows you to build a branded online store within the Amazon platform. You can customize the layout, add your logo, and use images and text to tell your brand’s story. This helps create a stronger brand identity and can make your products more attractive to customers.

2. Enhanced Customer Experience: With a Storefront, you can curate collections and organize your products in a way that enhances the customer’s shopping experience. Customers can browse through categories, see related products, and discover your entire catalog in a more engaging and visually appealing way.

3. Increased Visibility: Amazon may feature Storefronts in search results, which means increased visibility for your products. Having a well-designed Storefront can also make your brand more memorable, leading to repeat visits and purchases.

4. Direct Traffic: You can direct traffic to your Storefront from off-Amazon marketing efforts, like social media, email, or your own website. This can be especially effective for new product launches or promotions, as it brings customers straight to your curated product selection.

5. Analytics and Insights: Amazon provides Storefront owners with analytics tools that can help you understand how customers interact with your Storefront. You can see metrics like visits, page views, and sales made through your Storefront, which can inform your marketing and merchandising decisions.

6. Trust and Credibility: An Amazon Storefront can lend credibility to your brand. Customers shopping on Amazon trust the platform and its fulfillment process. By associating your brand with Amazon, you can benefit from that trust.

7. No Direct Competition: Inside your Storefront, your products aren’t displayed next to competitors. This can decrease price competition and comparison shopping, allowing your products to stand out on their own merits.

How to Find Amazon Storefront

Here is a step-by-step guide on how to find an Amazon Storefront:

Step 1: Go to Amazon

Open your web browser and go to the Amazon website by typing in into your browser’s address bar.

Step 2: Use the Search Bar

In the Amazon search bar at the top of the page, type in the name of the brand or seller whose storefront you are looking for. For instance, if you are looking for Nike’s Amazon Storefront, you would type “Nike.”

Step 3: Look at the Search Results

After hitting the search button or pressing Enter, you will see a list of products related to your search query. Now you need to look for a link to the brand’s Amazon Storefront.

Step 4: Identify the Storefront Link

Here are a couple of ways to find the Storefront from the search results:

  • Product Page: Click on one of the product listings for the brand you searched for. Once on the product detail page, Look for a link that says something like “Visit the brand store.” near the title. If the brand has a Storefront, Clicking this link should take you to the brand’s Storefront.

How to find amazon storefront

  • Sponsored Ad: Sometimes, brands run sponsored ads that appear at the top of the search results. These ads might include a link to the brand’s Amazon Storefront.

Step 5: Visit the Storefront

Once you find the link to the Storefront, click on it. You’ll be taken to the brand’s dedicated Amazon Storefront page, where you can browse through all the products they have available on Amazon.

Note: Not all brands or sellers have an Amazon Storefront. If you can’t find a link to a Storefront in the product listings, it’s possible that the brand or seller doesn’t have a dedicated Storefront on Amazon.

Find through Amazon lives video

To find an Amazon Storefront through an Amazon Live video, you can follow these simple steps:

Step 1: Access Amazon Live

Go to your Amazon homepage as you normally would. Look at the top of your left screen and click the three horizontal line.

How to find amazon storefront

So when you click on the horizontal line you will scroll down to the menu and find the category that says “program & features” find the “Amazon live” there, if you don’t see it click on “See all” and find it.

How to find amazon storefront

Step 2: Watch a Live Video

Browse through the live streams available. These are videos where hosts talk about products, do demonstrations, and often feature products from specific brands or Storefronts.

Choose a live video to watch by clicking on it. The live streams often feature products from various sellers and brands, some of which have their own Amazon Storefronts.

Step 3: Identify Featured Products

While watching the video, look for featured products that appear at the bottom of the stream or in a carousel next to the video. These are the products being discussed or showcased in the live stream. So by clicking on the featured products that appears, it will directly take you to the brand storefront.

How to find amazon storefront through Amazon live video

So, that’s it.

Best practice of finding Amazon storefront:

Bookmark the Storefront: If you like the brand and think you might want to return to its Storefront, consider bookmarking the page in your web browser for easy access later.

Follow the Brand: Some Storefronts give you the option to follow the brand for updates. Look for a “Follow” button to stay informed about new products and deals.


Amazon Storefront is a virtual space on Amazon’s platform that allows brands and sellers to create a customized, branded shopping experience within the larger Amazon marketplace. It serves as a dedicated page for a brand to showcase its products, tell its story, and connect with customers in a more direct and engaging way.

Storefronts are beneficial for both sellers and customers. For sellers, they offer a way to stand out in a crowded marketplace by highlighting their unique brand identity and curated product collections. For customers, Storefronts provide an easy way to browse and shop from a specific brand they trust, with the assurance of Amazon’s customer service and return policies.

Finding an Amazon Storefront can be done through various methods such as searching for the brand name in the Amazon search bar, clicking on the brand name link from a product detail page, or navigating through Amazon Live videos to discover featured products and their respective Storefronts.

Overall, Amazon Storefronts enrich the shopping experience by bridging the gap between the convenience of online shopping and the personal touch of a brand-focused retail environment.

Read More:

Is Philo free with Amazon prime 

What are Amazon digital services


Leave a Reply

Avatar placeholder

Your email address will not be published. Required fields are marked *