Domain Authority: How to Measure and Improve Your Website’s Ranking Potential

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Domain authority

Have you ever wondered how well your website can rank in Google? Do you want to know how to compare your website with others in your industry or niche? Do you want to learn how to improve your website’s ranking potential?

If you answered yes to any of these questions, then you need to know about domain authority.

So in this article, we are going to look into what domain authority is, how to check domain authority, how you can check your domain authority, and how to improve domain authority.

What is domain authority?

Domain authority is a score that predicts how likely a website is to rank in Google’s search results. It is calculate based on the quality and quantity of links that point to a website from other websites. Links are like votes of confidence for a website. The more links a website has from reputable and relevant websites, the higher its domain authority will increase.

Domain authority is not a fixed number. It can change over time as a website gains or loses links, or as Google updates its ranking algorithm. Domain authority is also relative. It is not possible to say that a domain authority of 30 is good or bad. It depends on how it compares to other websites in the same industry or niche.

Domain authority is not a ranking factor. It does not directly affect how a website ranks in Google. It is only a prediction based on the link profile of a website. A website with a high domain authority may not rank well for some keywords, while a website with a low domain authority may rank well for others.

How to check domain authority?

There are many tools that can help you check the domain authority of a website. One of the most popular and reliable tools is the Website Authority Checker by Ahrefs. Ahrefs is a leading SEO tool that has a huge database of links and domains. It updates its data every day and provides accurate and comprehensive information.

To use the Website Authority Checker, you just need to enter the domain name of the website that you want to check. For example, if you want to check the domain authority of, you just need to type in the tool and click on “Check Authority”. The tool will then show you the domain authority score of

Then another great tool, that you can use to check your domain authority is Moz domain authority checker, this tool will show you Authority score of a domain, along with other metrics such as:

  • Page Authority: The score that predicts how likely a specific page on a website is to rank in Google’s search results.
  • Ranking Keywords: The number of keywords that a website ranks for in the top 100 positions of Google’s search results.
  • Top Pages by Links: The pages on a website that have the most links from other websites.
  • Discovered and Lost Links: The number of links that a website gained or lost over the past 60 days.
  • Top Linking Domains: The domains that link to a website the most, based on their own domain authority.

You can use the Moz domain authority checker to check the domain authority of any website, including your own, your competitors, or your potential partners.

How to improve domain authority?

The only way to improve domain authority is to get more links from other websites. But not all links are equal. Some links are more valuable than others, while others are spammy links that can harm your website. That is why you need to be careful to always remove bad links. You can do that by conducting regular backlink profile audits to identify and disavow toxic backlinks. To improve your domain authority, you need to focus on getting links from websites that have:

  • High domain authority: Websites that have a high domain authority are more likely to pass on their authority to your website. They are also more likely to be trusted and relevant by Google and users.
  • Relevance: Websites that are related to your industry or niche are more likely to send you relevant and qualified traffic. They are also more likely to have a positive impact on your ranking and authority.
  • Diversity: Websites that have a diverse link profile are more likely to have a natural and organic link profile. They are also more likely to avoid penalties and negative effects from Google.

To get links from high-authority, relevant, and diverse websites, you need to create and promote valuable and engaging content that attracts and satisfy your target audience. You can use different types of content, such as:

1. Blog posts: You can write informative, educational, or entertaining blog posts that answer the questions or solve the problems of your audience. You can also write guest posts for other websites in your industry or niche and link back to your website.

2. Infographics: You can create visual and interactive infographics that summarize or illustrate important data or information related to your topic. You can also share your infographics with other websites or platforms that may be interested in featuring or embedding them.

3. Videos: You can create videos that demonstrate, explain, or entertain your audience with your products, services, or expertise. You can also upload your videos to popular platforms like YouTube or Vimeo and link back to your website.

4. Ebooks: You can create ebooks that provide in-depth and comprehensive information or guidance on topics related to your industry or niche. You can also offer your ebooks as free downloads or lead magnets and link back to your website.

Can I buy links to improve my domain authority?

No, you should not buy links to improve your domain authority, please why I’m saying is that buying of links mostly kill my main website. Buying links is a bad practice that can harm your website’s reputation and ranking. Google does not like websites that try to manipulate their link profile by buying or selling links. Google can detect and penalize websites that engage in link schemes. This means that your website can lose its ranking, traffic, and trustworthiness.

Instead of buying links, you should focus on earning links from other websites naturally. As i mentioned earlier 👆, You can do this by creating and promoting valuable and engaging content that attracts and satisfies your target audience. You can also build relationships with other websites in your industry or niche and ask them to link to your content. This way, you can improve your domain authority and your ranking potential in a legitimate and ethical way.

How long does it take to improve domain authority?

There is no fixed answer to how long it takes to improve domain authority. It depends on many things, such as how old your website is, how many links you already have, how often you update your content, and how competitive your industry or niche is.

Some websites may see results in a few weeks or months, while others may take years to see a noticeable difference. The important thing is to keep working on your website and your content, and try to get links from other websites that are relevant and trustworthy.

Well, Improving domain authority is not easy, but it is worth it. It can help you get more traffic, leads, and sales from Google and other search engines.


In conclusion, Domain Authority (DA) stands as a valuable metric for gauging the potential of a website to rank in search engine results. Improving your DA requires a multi-faceted approach that prioritizes high-quality content, a robust backlink profile, and an exceptional user experience. While DA is not a ranking factor used by search engines, it serves as a useful comparative tool to assess the strength of your website over time and in relation to competitors.

It is essential to recognize that boosting Domain Authority doesn’t happen overnight. It is the result of consistent efforts in optimizing your website, engaging with your audience, and establishing your presence across the web.

By focusing on creating valuable content, fostering strong industry connections, and adhering to best SEO practices, you’re setting the stage for improved Domain Authority. Keep in mind, however, that DA should not be your sole focus. The ultimate goal is to provide a website that satisfies user intent, offers a seamless experience, and delivers content that earns credibility and trust from both users and search engines alike.

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